ソーシャルミクスジャーナル

概要

Sustainable Strategic Growth through Aligned Diversification

Bigley JD

Sustainable growth is a strategy that is complex in an ever-changing environment. It is challenging to consistently achieve a positive reward over a sequence of product or service lifecycles. A single case study is discussed in which a conglomerate achieved consistent success over a globally supported supply chain that serviced clients across multiple life-cycles. To solidify its dominant market position, the company implemented a unique organizational structure. This structure empowered the locations to succeed in their emerging markets with minimal incremental effort. Success was consistently achieved through the efficient exploitation of relatedness, a selective focus, and synergy exploitation.